Red hot Google update: You can target searchers with youtube ads.

Google has made a new update for the advertisers, to reach YouTube viewers who have previously searched for related products and services.

If a person recently searched for “best android phone” then he will be shown ads from phone manufacturers when they visit YouTube next time.

To be eligible to display ads to the audience, the entire advertiser has to create a keyword list for their video campaign.

For best results, Google recommends combining custom intent audiences with TrueView for action which is a direct response video ad format. What’s unique about TrueView for action is that it allows advertisers to customize a call-to-action in their video ads.

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