In India, Digital Marketing started to get visible around 2010. With the entry of eCommerce players like Snapdeal & Flipkart, the digital marketing arena started to pick. The industry growth between 2010 and 2017 has been tremendous. Various figures on the internet about Digital Marketing in India peg the growth at 25% to 40% on an annual basis.
Coming to what is the future of Digital marketing in India? Digital Marketing will remain to be a robust growing industry at least for next 5 years. There are a lot of reasons as to why I believe the industry is poised to grow at a staggering pace.
To begin with, see below a research report from Forester Research. The report which came out in Feb 2017 shows that India will be the fastest growing online retail country in the Asia Pacific. Further, it says that India should grow at a staggering 31% per annum for next 5 years.
Indian’s are one of the leading nations when it comes to the time spent on social media, says a research report from Techinasia.com.
Indians spend around 4.4 hours in a day on the internet through their laptop/desktops and 3.1 hours through their mobile devices. With such a large an amount of time being spent on the internet, it becomes a massive platform for using digital marketing.
More and more brands are shifting their marketing budgets towards digital marketing. The offline marketing avenues are no longer preferred. This shift is bound to happen more in the coming years. As more and more companies/brands work towards digital marketing, the industry is bound to grow at the significant rate.
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