Snapchat creators who are either part of Snapchat’s Official Stories program or have large followings on the platform will start seeing “a slew of view count and demographic analytics on their Snapchat profile” such as data on total views, unique viewers, time spent watching, audience demographics, and more.
While TechCrunch reports that this new program will include “tens of thousands” of creators, a spokesperson from Snap Inc. declined to specify what criteria Snap will actually use when deciding which influencers outside of the Official Stories program will be given access to the new analytics tool.
Snapchat released a new version of its Snap Map that’s available to anyone to view on the web. The new web-based map features public stories posted from locations seen on an overhead Snap Map and a heat map that shows activity from users by relative volume in each area. Users can browse the map and click on any available bubble to view the public story posted from that place.
TechCrunch notes that Snapchat was careful not to include individual user location or information on the web-based version of Snap Maps in respect of personal privacy. The new web-based map strictly features contributions to public stories.
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